Modernism

   It began around the end of the 19th century and the beginning of the 20th century. In 1930s modernist style began to be used in popular culture; for example in commercials and logos. Because of the mass production designer wanted to create simple logos that would be instantly recognized at the same time.

Art Deco (around 1925)
 It was a modern style that used forms that were combinations of crafts and geometric shapes. The curves were bold and precise.

Adolphe Mouron Cassandre: An Ukranian-French painter, poster artist and typeface designer.

     After World War II, Modern Style was accepted and applied widespread, especially in the areas of advertising and packaging.


SWISS STYLE  (1950s-1970s)
Leading designers of this style were Armin Hofmann, Emil Ruder, and Joseph Muller -Brockmann.
The style was almost all about typography. It was clear, structured and harmonious. Sans- serif type was domineering the design.

• Armin Hofmann

• Emil Ruder

• Joseph Muller -Brockmann

DESIGNERS OF 40s AND 50s: They were influenced by Surrealism and Avant-Garde.

• Alexey Brodovitch: Russian emigrant photographer and designer. He worked  in Paris, then in America. He was the art director of Harper's Bazaar.

• Paul Rand: American graphic designer (Best known for his corporate logo designs)

• Bradbury Thompson: He could perfectly combine photography, typography and color with each other. He had a strong sense of order and structure, and he gave the most importance to form.

 

• Saul Bass: Graphic designer (but Best known for his motion picture title sequences)

DESIGNERS OF 60s AND 70s:

• Herb Lubalin: American graphic designer. He was influenced by Art Deco and interpreted it to a post-modern version.

• Milton Glaser: His works are direct, simple and original. With his works he made a great impact on contemporary illustration and design.